Social Media Marketing
Social Media Marketing
At SEO Experts Vancouver, we recognize that ignoring social media’s potential to drive website traffic would be a missed opportunity. While social shares aren’t a direct ranking factor for Google, promoting content on the right platforms can significantly increase site traffic. Social Media Advertising Campaigns have revolutionized digital marketing, much like Google’s impact in the mid-2000s.
Social Media Advertising allows for precise targeting, leveraging the wealth of user data on these platforms. You can tailor your ads to reach only your potential clients, reducing unnecessary marketing spend.
This level of precision enables you to maximize your marketing budget and reach your ideal audience.
Using Social Media
to Drive Traffic
At SEO Experts Vancouver, we recognize the importance of Content Marketing in traditional SEO campaigns. Content Marketing involves creating original content centered around your business, such as articles that resonate with your clients. However, content creation is only half the equation – promotion is equally crucial. This is where social media marketing comes into play.
Social media platforms have become a vital ranking factor for websites. Our team leverages a proprietary social syndication process to share your original content across relevant social media accounts. Whether you’re aiming to drive traffic to your latest blog post or targeting customers for direct conversions, hyper-targeted social media campaigns yield impressive results.
To maximize the effectiveness of Social Media Advertising, we recommend creating a custom-built landing page on your website to convert traffic into new clients. By tapping into the vast data aggregated by social media sites, you can micro-target your specific customer base, executing an inexpensive yet highly effective marketing strategy.
Our Approach To
Social Media Marketing and SEO
The relationship between social media and search engine optimization has become increasingly symbiotic. While social signals may not directly impact search rankings, they significantly contribute to a brand’s overall digital visibility. Search engines increasingly recognize the importance of social engagement as a measure of content relevance and quality. Brands that successfully integrate their social media and SEO strategies can create a powerful digital ecosystem that amplifies their online presence.
At SEO Experts Vancouver, we amplify your online presence through our robust social syndication process and targeted paid advertising. Upon publishing your original content, we share it across our extensive network of industry-specific social media accounts.
Our social syndication process involves scheduling each new piece of content to be posted to numerous social media accounts over a 12-month period. We also leverage social media paid advertising when appropriate and monitor the appropriate KPIs.
This could be for a specific business goal, or simply for paying to get your new blog or money page in-front of a hyper-targeted group. We have seen some declines in the conversion rates from some of the major platforms, which could be from saturation or their allowing “bots” to click the paid ads.
Social Media Platforms
Facebook: At SEO Experts Vancouver, we recognize Facebook as the largest social media platform and leverage its vast potential to drive traffic and engagement for our clients. We create professional Facebook business pages and post daily, business-specific content to captivate customers and redirect them to our clients’ websites. Additionally, we tap into Facebook Groups, which offer a granular and targeted audience, to share relevant posts and amplify our clients’ online presence. Our expertise also extends to paid Facebook Advertising, a cost-effective digital marketing strategy that enables us to target specific customer segments and promote relevant content. With our extensive experience in crafting paid Facebook campaigns, we consistently deliver impactful results for our clients.
Twitter: At SEO Experts Vancouver, we harness the power of Twitter to amplify our clients’ online presence. We not only post content to our clients’ Twitter accounts, but also share it across our extensive network of Twitter accounts. To maximize visibility, we schedule tweets and retweets for a period of 12 months or more, ensuring consistent engagement. Our proprietary Twitter Explosion platform is a game-changer, automatically growing Twitter accounts by finding and engaging with influencers, retweeting relevant content, and expanding followers. Additionally, we leverage Twitter Paid Advertising to drive customer engagement through targeted promotions, tweet engagements, and app downloads. With a strategic approach, Twitter Advertising can be a highly effective tool for achieving specific business objectives.
LinkdIn: At SEO Experts Vancouver, we recognize LinkedIn as a potent platform for businesses operating in the B2B sphere. Often referred to as “The Professional’s Facebook,” LinkedIn provides an ideal space to share original content, connect with industry professionals, and establish thought leadership. Unlike other social media networks, LinkedIn requires less frequent posting, but demands a professional profile and valuable content to foster engagement. We also leverage LinkedIn’s additional features, such as posting directly to the platform, utilizing Slideshare for slideshow creation and sharing, and incorporating links to enhance SEO. Furthermore, paid advertising on LinkedIn offers a targeted approach to reach other business professionals, making it a valuable tool for B2B businesses, despite being slightly more expensive than other options.
At SEO Experts Vancouver, we acknowledge the rapid emergence of new social media platforms, from Snapchat and Quora to Alignable, Reddit, Minds, Medium, and Periscope. While we closely monitor these platforms and occasionally uncover strategic opportunities, we prioritize platforms with a critical mass of users. Our experience has shown that new platforms often undergo significant changes over time, which can impact their effectiveness.
Notable examples include Google’s decision to shut down Google+ due to security concerns and Minds’ platform update, which rendered existing posts unscrapeable by Google. We remain vigilant, exploring new platforms and publication options as they arise. If you’re aware of a promising new social media platform with SEO potential, Let us know! we’d be happy to assess its value.
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Contact Us
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- Phone – +1(289) 500 1978
- Email – info@seoexpertsvancouver.ca
- Newmarket, ON CA